core values

  • You only get out what you put into it

    Life can be very unfair from time to time, but not always. There is one important rule in life that we often forget about and is quite fair. You only get as much out of life as you put into it. Nothing worthwhile comes easily. Nothing great can be achieved quickly and effortlessly. If you want to blossom in life, you will have to put more into it than other people do.

    The global trends are unfortunately heading into the opposite direction. We are becoming more and more of a “fast food” population in many ways, where fast food doesn’t only mean eating fried meals, but also indicates the way of dealing with information, relationships, activities, and so on.

    The average attention span is getting close to zero. Unfortunately, investing close to zero into things brings you almost zero real value.

    That is the biggest trap you can get caught into in the 21st century. But that’s okay. You have to choose for yourself. You can join the crowd and live a fast food life. You can watch “important” news, hate your job, scan articles on the internet, share funny pictures via e-mail, eat fast food while you watch TV, and hope to win the next reality show.

    It’s just good to know what you will get out of that. A very average life or maybe not even that much. I call it zombie life. From negative TV shows, you will get a more or less negative mind; from scanning articles on the internet, zero progress in real knowledge; from eating fast food, fat all over your body; and from hoping to win the next reality show, a nice little fantasy you can escape into.

    In real life, all those “fast food decisions” make your body less healthy and less attractive, your mind more unfocused and confused, your emotions more shallow and escape-seeking, your soul losing its purpose. The average life today is more or less about escaping into short-term fake hedonism.

    Don’t get me wrong: we all need this kind of stuff in our lives. You cannot be ultra-productive all the time. And you simply can’t escape the global flow of short-span activities that come into your life, like Twitter for example. It doesn’t at all make sense to ignore global trends. You just have to use them to your advantage.

    That means being on the right side of the table.

    Level 1: Have awareness and control

    The real and the most important question in the beginning is who is in control. Do you control your life and decisions or is “fast food” stuff controlling you? Are you able to keep a healthy limit of “fast food” stuff injections or not?

    The situation is very similar to using a fire. You can burn yourself or you can cook a nice dinner. Technology, including TVs and smart phones, is not good or bad. It’s neutral. Like money. The only question is what you do with it. You need to have control over it and use it to your advantage.

    The test for having control is very simple. Set the limit for how many times and for how long you may look at your Twitter and Facebook profiles, your favorite TV shows, newspapers, pointless instant messaging apps and other time wasters. If you can set healthy limits and stick to them, bravo.

    Not many people can take such control. Most people get caught in the so-called “online loops”. When you check your e-mail, you automatically check a dozen other applications. Before you know it, an hour passes. If you can’t maintain control, you should go straight to the next level, which is eliminating most “fast food” stuff from your life.

    Level 2: Replace fast with real progress

    Let’s go to the second level. The best thing to do, whether you can control your “fast food” desires or not, is to replace all “fast food” stuff with stuff of higher quality. The higher the quality of the stuff you do and consume is, the better your quality of life will be. It’s that simple. Garbage in, garbage out. Quality in, quality out. Throughout your life, you should try to replace as much “fast food” things as possible with real progress. It’s part of the process of eliminating waste from your life.

    Slow down
    Slow down and do high value added activities. Impress with making a step further.

    Of course you can become Dionysus from time to time and have a real “fast food” fest with all the “mental masturbation” you want, but the funny thing is that the more of a quality life you live, the fewer “fast” things you need. At some point, you don’t need “the breaks” at all. It’s like an addiction you get rid of. The biggest illusion that prevents you from doing that is the belief that a quality life is a boring life. In reality, it’s far from it.

    Therefore try to identify all the “fast food” things you are doing in your life and think about what the best replacements would be. It’s a no-brainer, really. Let me give you a few examples. You should switch from burgers to broccoli, from newspapers to quality books, from shallow parties to deep relationships, from checking your online profiles to exercising in nature, and from scanning meaningless articles on the internet to reading posts on this blog. Replace as much fast as possible with real progress. I promise you won’t regret it.

    Level 3: Go from a consumer to a producer

    If the first level is taking control and the second level is total elimination, there is one more level beyond that. You can step to the other side of the table. You can go from being a consumer to being a producer. Instead of just giving your money, attention, time and energy for short-term satisfaction, you can build products you believe in and offer them to the market yourself.

    You go from having a job you hate, buying things to impress people you don’t like and doing activities for time to pass, to creating value, earning money, sharpening your skills and leaving a real legacy. It’s a simple formula: producers get rich and consumers get poor. When you watch TV, the actors and the director on the other side of the screen are making money while you are losing it, together with your life. Be smart and go to the other side of the screen. Start brainstorming business ideas.

    Length does matter

    This blog post is very important in another way. You have probably noticed that some blog posts written on here are really long. Well, they aren’t fast food articles. They are meant to help you master your life better, be more productive and happier. The purpose of the long articles is to guide you in setting a superior life strategy. That will not happen from scanning articles on the internet.

    I am well aware that most people just screen articles on the internet. I know that lists have a much better reader engagement than long guidelines do. I know that every headline should be something along the lines of “33 easy ways to…” But in reality, those articles are mostly a waste of time – you screen them fast and then forget all about them. You get out of it as much as you have invested into it.

    That is the opposite of Agile and Lean principles. It’s a waste and there should be no waste in your life. Thus don’t discard articles just because they are long. It’s better to read one long article, think about it and implement changes in your life, than to screen hundreds of “list articles” all with similar advice and no real value. You should not ignore long articles just because you don’t have the time or enough focus to read them and study them intensively. Be smarter.

    I know you are better. I know you are prepared to invest more.

    The longer and the more eye-opening the articles, the better.

    You only get out what you put into it.

  • The key principles of the Agile and Lean Life – Have it ALL Manifesto

    This blog post is the Agile and Lean Life Manifesto, setting the foundations and key principles for living the Agile and Lean life. The twelve principles introduced in the manifesto are based on best business practices like “lean manufacturing”, “lean start-up”, “agile development” and other advanced business strategies, transformed so they can be used for managing personal life. In addition to that, a few best personal development practices and my own, already tested, ideas are also included.

    The five most important goals of living an Agile and Lean life are to:

    • Acquire inner assets faster (knowledge, skills, decision-making power …)
    • Create more external assets (time, money, revenue streams, status, energy, relationships…)
    • Have the tools to tackle the biggest challenges in life, such as career change
    • Successfully manage negative situations like anxiety, information overload and indecision
    • Blossom in all areas of life and thus live a more happy and quality life

    The key philosophy behind achieving these five goals is to eliminate waste from your life. Everything you do and have in life (decisions, material things, relationships etc.) either adds value to your life or drags you down. There is no third option. You can either make a return or loss on your every investment.

    Things that add value to your life are the things filled with positive energy and emotions. That means:

    • doing various different things that make you happy and self-confident,
    • doing things that lead to creativity and greatness,
    • having loving and empowering relationships,
    • being a part of a group in which you fit in and prosper,
    • doing things that make you healthier and more energetic,
    • doing things that lead to building up your inner assets and external assets by providing real value to the world, developing your talents and using prestige – a non-dominant approach.

    A very important task for all of you who want to live a more quality life is to eliminate as much waste as possible, with the end goal of making room for things that really matter to you – bring value. Unfortunately today, it is very easy to get distracted by waste, having wrong assumptions about life.

    If nothing else, you are exposed to thousands of ads that are fighting for your attention and assets on a daily basis. As the famous quote goes (and is sadly not far from the truth), before you know it, you can find yourself working a job you hate, buying things you don’t need to impress people you don’t like. This is all a big waste of life that you should totally avoid. That kind of a situation is the opposite of the Agile and Lean Life.

    Eliminating waste is an endless process and, in addition to that, it’s also not an easy task to carry out. But it’s very worth it in the long run. Eliminating waste is an important step towards personal freedom and genuine self-actualization, no matter where your starting point is. The Agile and Lean manifesto sets the foundations and key principles for doing it.

    Too long read for now? Download the PDF file!

    The Agile Lean Life Manifesto Banner

     

    Life can be managed even in today’s complex and turbulent world

    Before we go to the key principles, you have to be aware that it can be done, that there is a way.

    It’s true, life is not always easy. In life, you have to face big challenges, a lack of resources, negative emotional states and disappointments sooner or later. The new digital era has added additional pressure on top of that, with challenges like having too many options and unrealistic expectations, dealing with information overload, extreme market complexity and hardly bearable uncertainty, like no job security.

    But as you know, the world isn’t that dark. We live in the best times ever. Life can be an awesome and beautiful experience. But only if you manage it correctly. Only if you have the formula for facing life challenges and turning today’s disadvantages into advantages; and deep down inside you know that the formula is not posting your happy pictures on social media, no matter the short-term satisfaction you get.

    And don’t forget. There are no second chances in life. You have to get it right the first time.

    But what is the formula? In school, they teach you everything from mathematics and chemistry to history and geography, but almost nothing is said about life management. There are thousands of books written about personal development, but most of them are either too superficial or only offer small insights on how to improve some areas of your life. That may have sounded arrogant, but it is not meant that way.

    Yes, you should definitely read as much as possible in order to gain new insights on life, and there are many great books, but what you also need and is missing out there is a systematic and structured manual for how to live and manage life in today’s turbulent and complex world.

    Life is too short and you want to figure out the formula for success as soon as possible, and then live life to the full. You don’t want to bother with how to live life all the time, making and correcting big mistakes, feeling sorry for yourself while life passes by. You want to achieve as much as possible, have as many good moments as possible, acquire enough assets to fulfill your desires, have deep and empowering relationships and so on – as soon as possible in life.

    It’s true that everything takes time to be achieved, but the Agile and Lean life is about speed. It’s about the formula for accelerating your success. It’s about doing it as fast as possible in the right kind of way, meaning not being an asshole.

    There was a pretty good formula for living life that worked very well two decades ago. The formula was: get a good education, find a safe job, get married with your first love, live by the values of the local church, write down your goals and try to achieve a few of them, and live happily ever after. Jobs were available, markets were booming, education was cheap. The formula worked.

    Unfortunately the formula doesn’t work anymore. The times have changed too much. In 50 years, the world has been turned upside down.

    The businesses were the first ones to be dramatically affected by the new digital age and struck with all the new challenges, from market saturation and globalization to new internet competition and financial markets’ meltdown. They had to adapt, there was no other choice. Adapt or die. Many manuals have been written on how to do it, about running a company successfully in the new digital age. For example, two very popular new age manuals are the “lean production” and “agile development”, while the “lean startup” philosophy offers a new formula for success in business today.

    There is no reason why you shouldn’t use similar techniques for managing your personal life. More on that is written in the About this blog section. This gives hope that it can be done. By adapting the agile and lean philosophy to your personal life, you have access to a new formula for living life and being successful.

    The measurement of success according to the Agile and Lean Life formula is very simple. On your death bed, looking back on your life, you want to say to yourself: “Life was an awesome experience and a daring adventure. I have faced many difficult challenges but I have played the game right. I have made the right moves and have taken the right decisions. It was worth it. And I have contributed to making the world a better place to live in for generations to come.”

    The Agile and Lean Life Manifesto will show you how. You can become happy and successful in life no matter how difficult your life situation is – as long as you have access to the internet and possess sufficient intelligence to comprehend this text. For the rest of the world, we must all work hard so that they will have the same options. By living the Agile and Lean life you may not become the next Bill Gates, but you can definitely make a move towards a better and happier life.

    Before we go to the key principles, you should be aware that:

    • We all have to face many (old and new) life challenges that are not easy at all
    • We all deserve to live a quality life with adequate resources, self-actualization and happiness
    • Life can be systematically and scientifically managed in order to achieve these goals
    • You can do it as well, no matter where your starting point is. You can live a better life.

    The Agile and Lean Life Manifesto is based on twelve principles that successfully replace old life management techniques like setting goals, looking for job security and giving personal power for the important life decisions to other people (formal systems, bosses etc.).

    The twelve principle of an Agile and Lean Life

    1. Search before you execute: Experiment – Reflect – Learn – Execute
    2. Go out and see for yourself, see in order to compose your dream life
    3. Optimize your entire life, not only parts of it
    4. Visualize, simplify and make a move
    5. Move fast and with focus in the execution phase by using the flow
    6. Plan regular intervals with reflections and adjustments
    7. Believe in yourself over looking for outside safety
    8. Relationships and environment over work and tasks
    9. Continuously improve yourself and your environment
    10. Create value, be flexible and modest over having an ego
    11. Life Accounting – measure everything
    12. Live life with love and respect

    1. Search before you execute: Experiment – Reflect – Learn – Execute

    The key to a more successful life is having a superior strategy for how to live it. Your life strategy is shaped especially by your values, beliefs, personal management system, and thus by your decisions about spending your time, energy, money, skills and other resources.

    The Agile and Lean life strategy begins with the old Ancient Greek aphorism “Know thyself”. If you want to be successful in life, you have to know yourself and what you want out of life very clearly.

    But how? The best way to get to know yourself and World is by experimenting, reflecting and learning (here you can find all the techniques how to get to know yourself better). The best way is to introduce a new search mode in life, the phase you should be performing every time before you do any kind of real execution.

    If you execute before you search, you could be climbing a ladder that’s leaned against the wrong wall. Somewhere midway or at the top, you can discover that this is not you, it’s not something you want. The higher you are, the more difficult it is to climb down. Most people never climb down, and instead start living a “zombie life” – a life of constantly running away from reality.

    Therefore in an Agile and Lean Life, you have to divide all activities of all areas of life into two groups:

    In the search mode, you shouldn’t have any expectations, you shouldn’t have any commitments and you shouldn’t do any hard work. Expectations lead to disappointments and before you understand something, you definitely have expectations that are completely wrong. Commitments lead to heavy energy investments, and you shouldn’t be investing before you know what you are truly investing in and whether the investment really fits your character. Hard work should always also be smart work, but you can’t work smartly if you don’t have the right map and coordinates.

    In the search phase you just try, experiment, observe, reflect and learn about yourself and the world. The most important thing is to have no fixed ideas and no expectations at all in this phase. Your job is only to test the assumptions you have written down, correct them, and try different things to find out what suits you best. Your only job is to learn about yourself and the world. No goals. No measurement of progress. Just learning and playing.

    After you find your fit in the search phase, you start executing. You set strong foundations, have laser focus, commit fully, start working hard and achieving your goals. You optimize, improve, and measure your progress. But first, you have to find the right thing. You must put the ladder against the right wall before you start climbing.

    After every experiment (action) you do in the search phase, you have to make a reflection. You learn about yourself by reflecting on your actions. Reflection is an insight into knowing yourself and life better. Reflection is an insight into how to do things in a better way.

    Why you need a search phase before execution:

    • To do adequate research and form first assumptions about yourself and life (for example you can write down your assumptions using the persona technique for people and organizations you interact with or you can just write down your assumptions on the spreadsheet)
    • To conduct small experiments and figure out what your best personal fits are
    • To not put pressure on yourself to achieve and do something that is not really you
    • To have fun and try as many things as possible in life and stay open minded
    • To set a realistic execution strategy that you can follow and really implement
    Practical examples

    Let’s look at an example. The old strategy was to write down a goal in a smart way (SMART = Specific, Measurable, Action-oriented, Realistic, Time-bound). OK. You then write down something like: “I want to lose 10 kg by exercising and dieting in one year.” What usually follows is that after a few months, you look at your goal paper, you step on the scale and feel even worse. No progress at all.

    In the Agile and Lean Life Search phase, there are no goals yet and no pressure at all. The first phase is driven by curiosity. You know that you want to lose weight and you know that you lose weight by exercising and dieting. But instead of setting goals, you ask yourself: Is there a sport that I would really enjoy and wouldn’t even be hard exercise? Is there a diet for me that is tasty, healthy and makes me more energetic? With whom can I try the first sport I think I might like? Then you continue reading, trying and researching. In the first phase, you put no pressure on yourself, you just experiment.

    Let’s look at another example. In every company that hires you, you are usually on a trial period for a few months. They want to know if you and your skills are actually what you have presented in your CV. It makes complete sense and you should have the same approach towards the company. It’s not enough to just have a job. You must find out for yourself if you really fit in the company culture, if you like the work, if you can develop your talents further and so on. Only then you can decide if you really want to fully commit.

    2. Go out and see for yourself, see in order to compose your dream life

    The second principle of an Agile and Lean life is based on the “genchi gembutsu” philosophy, which means go and see for yourself in Japanese. It is an important concept in the Toyota production system, and is also known as “Go out of the building” in the lean start-up philosophy. The “go out and see” principle is an important part of the search phase.

    It’s a very simple rule in the Agile and Lean Life. Don’t talk about things, but go and try them.Don’t assume, go out and test. Testing and trying is the best way to gain firsthand knowledge about yourself and the world. For every new experience you get, you should decide whether to preserve it in your life or not (pivot). Every new experience should also give your ideas and insights into what to try next. The best way to test and try new things is with minimum viable experience concept. The idea is that you try as many things as possible in life (your vision list), and based on your physical, emotional and intellectual response, you decide whether you should keep something in your life or pivot to something else.

    The difference between what you think is valuable to you and what is really valuable for your life creates waste. Don’t assume anything, try and test everything.

    Let’s look again at the previous two examples to prevent things from sounding too abstract.

    There is plenty of advice on fitness and diet. You can even find contradictory advice. But you can test what works and what doesn’t work for you as an individual. For someone, being vegetarian is the optimal diet. For others, far from it. There is no single formula for success. You can only try vegetarian, vegan, fruitarian, paleo and other verified diets until you find the one that suits you best. It doesn’t make sense to only read about it or argue about it, you have to try it for yourself and see. With no expectations and by keeping an open mind. After the search phase and finding what works for you best, you can execute (keep, set goals, measurements…) by optimizing details.

    While experimenting, you must be careful you don’t do anything that would really damage you. If necessary, you should consult specialists.

    The second example would be looking for a new career. Your emotions show you complete dissatisfaction in your current career. Here is how you would tackle this challenge in the first phase of an Agile and Lean Life. In your free time, you write down assumptions for careers you think you could blossom in. You start testing how much passion awakens in you when reading about specific industries, join forums and attend online courses etc. You take some part time projects, even for no payment, just to see how engaged you become. You continue experimenting until you find the new perfect fit for you. Then you go into the execution phase. At the end, you may find that design is your thing after trying to prepare an outstanding CV for a completely different industry.

    These are two very simplified examples. This phase must be done scientifically and systematically, and on this blog, we will talk a lot about how to do it and which tools to use.

    Your task in an Agile and Lean Life is to find your perfect fits in all areas of life by searching and experimenting. Trying completely different things, hanging out with different kinds of people and so on.

    At the end of the day, you must find your best fits and have your dream life composed like a beautiful mosaic – perfect diet, best exercise, best fitting career, investments best suited to your character, perfect partner etc.

    If we have started with the Agile and Lean Life rule that you have to search before you execute, this rule is all about you searching for your perfect fits by performing experiments in real life – actually doing and trying, not only talking about it. Talk is cheap and gives zero insight into you and life.

    3. Optimize your entire life, not only parts of it

    You can’t run a successful business if your marketing or cash flow management or any other key business functions suck. You have to optimize the entire business, not only a few business functions. In the same way, you can’t have a happy and successful life if you only focus on some parts of your life and forget about the others. There is no running away from any area of your life. You have to look at your life as a whole, and optimize it on the macro level.

    If one of the life areas collapses, everything else can collapse as well. Your health greatly affects your earning potential and the quality of your relationships. Your income level has a big influence on all other areas of life. There are some periods in life when you have to put more focus on a single area (e.g. when getting a baby), but you should never let the bigger picture out of your sight.

    Ten key areas of life

    You have ten key areas of life you have to juggle:

    1. You
      1. Your personality knowing yourself, your beliefs, values, behavioral patterns, daily habits, your ideal-self etc.
      2. Your environment – country, city, home, office etc.
    2. Health and primary needs (body)
      1. Diet
      2. Fitness / Sports
      3. Other (sleep, sex, breathing…)
    3. Relationships and people skills (love and belonging)
      1. Spouse
      2. Family (primary, secondary)
      3. Friends
      4. Coworkers
      5. Others
    4. Money and wealth
    5. Career, achievements and respect
    6. Emotions (your emotional body)
    7. Competences – Intelligence, knowledge and skills (your intellectual body)
      1. Formal education (degree, certificates…)
      2. Informal education
    8. Fun, creativity and travel
    9. Spirituality, self-actualization and giving back to the world (your spiritual body)
    10. Technology as a leverage for being more productive on all areas of life

    The Agile and Lean Life formula for managing life at a macro level is pretty simple. You should do constant linear improvements (kaizen) in certain chosen areas of your life, and one big rapid improvement (kaikaku) in one area of your life, when the time is ripe. At the same time, you should maintain all areas that are currently not your priority.

    Out of the ten life areas, you should choose, best in one year time frame:

    • One area where you plan to do a rapid improvement (that is your focus area for the time being)
    • Two to three areas where you will implement a few linear improvements
    • In all other areas, you try to maintain the current level (of course improvements on other levels will, in most cases, also positively affect the areas you are maintaining)

    You cannot implement too many changes in your life at once. You only have a strong enough will to do a few linear changes, and you can only implement one really big change in your life at a time, provided there are foundations strong enough for it. Therefore you should do only a single rapid improvement at a time.

    If you want to live a happy and successful life, you have to optimize your life from all ten perspectives. Of course all the areas are interconnected and consequently improving one area leads to improvements in other areas. The important thing, however, is to not only think about money, sex, fun, career or any other isolated area, but rather look at your life as a whole. First see the woods, then go and cut down trees.

    You should always thoroughly think about how every major decision influences all ten areas of your life. That is the principle number three, and the additional thing you should find out in the search phase.

    You can decrease the quality of your life or even destroy it with:

    • One or several big wrong decisions (for example choosing your spouse, industry, career…)
    • A series of small wrong decisions (unhealthy diet…)

    For every big decision you make, and for all the small decisions you are making almost every day, you should ask yourself where they are leading you and how they impact all ten areas of your life. Short-term history is a good predictor for short-term future. Ask yourself where your past decisions and current behavioral patterns are going to lead you in one year’s time in all ten areas of your life. That is the best technique to use for determining priority areas of your life: where you should be doing rapid changes and linear improvements.

    4. Visualize, simplify and make a move

    Brain neurons for our visual perception account for approximately 30 % of brain’s grey matter. When we look at pictures, our brain can process several pieces of information simultaneously, which means it is processing around 60,000 times faster than when reading a text.

    Therefore you first have to “see” what you want from life before you can have it.

    A very important rule of an Agile and Lean Life is to visualize everything. In the future, we will talk a lot about the fact that in an Agile and Lean Life, you have to do all kinds of creative stuff, from Kanban boards, “want-to-have experience” boards and master list visualizations to outlining mind maps and constantly drawing, sketching and sticking pictures together. Even if you suck at it, like I am.

    Much like the business model canvas is a much more fun experience in the business planning phase compared to a dull business plan, boards and visual materials are similarly a much better and more fun tool in a personal life compared to writing down goals. And they work so much better.

    This rule of an Agile and Lean Life is pretty simple. You must have extreme fun when outlining your life and designing what you want to experience.

    For your better performance you have to visualize everything.

    Besides better clarity and comprehension, you should get two more answers by visualizing and sketching your desired life experiences:

    • Scenario-based thinking: What are all the potential moves I can make and which ones will I try first? With more options, you get a feeling of more freedom and personal power.
    • Simplicity is the ultimate sophistication: What is the simplest thing that would work for every move I can make? You can take action only if you don’t feel overwhelmed.

    Having everything visualized and outlined makes it become obvious to you. There is always a move to make towards a better life. There is always a way to live a better life by implementing simpler and faster solutions. That should give you a feeling of inner security.

    Let’s review

    The next, fifth, principle is a step further from the search mode to the first execution step. So let’s look back at the first four principles we had covered so far:

    1. Get to know yourself by searching, experimenting and trying. Don’t execute and invest yourself strongly before you find your perfect fit. Don’t have any commitments and expectations in the search phase. There is no failure in the search mode. Only playing. That should free your mind of pressure. You should do regular reflections in order to acquire knowledge about yourself and the World.
    2. You have to go out and see for yourself. You have to try things and experience them in order to gain knowledge. Don’t talk about it, experience it. Don’t judge if you haven’t tried it for yourself, don’t assume if you don’t know how it feels. You are here on Earth to experience as much as possible. Do it. Test, try and experiment.
    3. Think about how every action you plan to do influences all ten areas of your life. You have to optimize your whole life to be happy and successful, not just a few isolated parts.
    4. Visualize everything you are doing or planning to do in your life and want to experience. Pictures, sketches, mind maps, boards and so on are the best tools for our brain. Use them and have as much fun as possible while visualizing it.

    5. Move fast and with focus in the execution phase by using the flow

    In the Agile and Lean Life, interested does not equal committed. “Interested” and “interesting” are the two main enemies of real progress in the execution mode, after you have conducted the search mode. No. Try not. Do or do not. There is no try. After the search mode.

    When you find your fit, you have to make more than a hundred percent commitment. You have to move fast, be focused and learn more about which innovations work and which don’t. The more energy you put into a few of your key goals (one major, a few minor ones) the faster your progress will be. In the execution mode it’s all about speed.

    In the Agile and Lean Life, the following is strictly forbidden in the execution phase:

    • Multitasking and other bad time management practices (read The best time management guide ever)
    • Doing too many things and having too many goals at once
    • Not having a place where you can work without any distractions and be in the flow at least once a day for a few hours (you can help yourself to achieve that with No interruptions day)
    • Losing focus because of distractions and urgent tasks, instead of working on the important ones
    • Not working on your goals on a daily basis
    • Not regularly measuring your progress in the intervals you have set with visual elements

    The key point in the execution phase is to work on your goals on a daily basis, and measure progress at regular intervals. An example of the right mindset would be: if your goal is to live a healthier life, there is nothing that can get in the way of me doing my daily exercise.

    Most of the work should be achieved in the flow. The flow is a superior creative and execution phases. The flow is a divine experience that enables you to create, deliver and capture real value added quickly and efficiently. The biggest killers of the workflow, the most productive state for a human being, are distractions. Therefore you need a place for yourself where you can get real work done.

    Laser focus by eliminating all distractions and being in the flow as much time as possible is the formula for good execution results. Use it.

    It’s also very important to break down your “life vision with all the desired experiments into small steps you can easily take. You should break down all the goals to extremely small tasks that you can perform immediately, and gather feedback to do reflections.

    6. Plan regular intervals for reflections and adjustments

    When living an Agile and Lean Life you don’t just do work and execute tasks. You have to think regularly about why you are doing it and how you are doing it, and whether you are making real progress – the progress that brings value to your life. Being strong and passionate about the reason why is the best motivator you can have in life, and there is always a way to do things better.

    You need regularly planned introspection intervals for:

    • Reviewing the tasks done in the previous interval
    • Connecting with yourself and straightening out your life vision (and whys)
    • Measuring your real progress
    • Adjusting the strategy and plan
    • Reflecting on new things that were learned
    • Gathering new ideas
    • Identifying potential improvements
    • Setting new tasks for the upcoming interval

    First of all, in life things will never go as you assume, think and plan. Even less so in the future, since the environment is becoming even more complex, turbulent and unpredictable. Be prepared to change your strategy frequently and constantly. Your goals will be constantly changing in the Agile and Lean Life. You have to constantly adapt to the fast changing environment.

    The best way is to have reflection days at 14-day intervals. Every two weeks, you take two hours to reflect on your life. You look at all ten areas of life, determine your progress and do strategy and goal adjustments.

    In the 14-day reflection intervals, you also set tasks for the following two weeks (the so called sprint) based on your strategy adjustments. You should visualize your two-week execution sprint on the Kanban board.

    • In the Agile in Lean Life you have so called Sprints – 14-day intervals
    • Every single working day within a Sprint you should be working in the flow as much time as possible
    • You start your working day with a short morning meeting with yourself

    The sprint and the flow are your execution techniques in the Agile and Lean Life.

    Let’s review

    After the search phase, you enter the execution mode. We have looked at two principles you have to follow in the Agile and Lean Life execution phase:

    1. In the execution phase, you fully commit. You laser focus yourself. No excuses are acceptable. Most of the work you do is in the state of flow.
    2. You set 14-day intervals in your calendar. Every two weeks, you take two hours to reflect, adjust your strategy and set activities for the upcoming two weeks (sprint). You use visualization tools to have a clear picture of your progress during every sprint.

    Now let’s look at some other important rules that aren’t in the scope of search and execution, but are very important for living a happy and successful Agile and Lean life.

    7. Believe in yourself over looking for outside safety

    If you want to live an extraordinary life, you have to do extraordinary things. If you want to do extraordinary things, you have to extraordinary believe in yourself. You must find your inner security and be aware of your personal power. You must find safety in knowing that there is always a move you can make towards a better life, no matter what kind of a situation you find yourself in.

    The path to an extraordinary and awesome life is full of little risks, experiments and failures. If you cling to your current relationships, especially the bad ones, if you seek job security, if you are not willing to try new things, you will get what most people get: an average life. An average job, an average paycheck, an average relationships. But being average is not awesome, it’s boring and dull. You may even become a zombie.

    Don’t get me wrong. There is a big difference between stupidity and doing extraordinary things. Being certain that you are more productive if you are texting while driving is completely stupid. The probability of causing an accident if texting while driving is pretty similar to the probability of causing one if you were driving drunk. The latter is also very stupid. And you don’t want to do stupid things that can ruin your life. That is forbidden in the Agile and Lean Lifestyle.

    What you want to do is firmly believe in yourself by developing and executing a superior life strategy, as well as taking smart risks (opportunities with low risk and massive potential reward). For that, you need courage, self-esteem and knowledge for mitigating risks and scientifically measuring progress.

    For example, you must have the courage (trust yourself enough) to speak the truth, regardless of how unpleasant it is. Honest communication builds trust. That doesn’t apply only for communication with others, but also with yourself. Lying to yourself and making compromises merely brings hardship in life later on. There are many cases like that in Agile and Lean Life where you need courage and where you have to believe in yourself.

    If you don’t believe in yourself, you will never make a move towards a truly better life. You may make small linear improvements, but you will never gather enough courage to make a quantum leap in the quality of your life. Doubt kills more dreams than failure. Therefore the rule of the Agile and Lean Life is to look for safety in yourself (your inner assets like knowledge, skills, competences…) and not in external things, like relationships, money and contracts.

    In an Agile and Lean Life, there is no external security (although it’s of course good to have safety nets in assets, loving relationships etc.). There’s only the World you must experience to the full. For that, you need to free yourself by believing in yourself. It’s the key enabler for executing a superior strategy for better life quality. Forget about social pressure. Forget about expectations of other people. Forget about rotten compromises. Live life true to yourself.

    Two important mindsets that can help you to believe in yourself better are:

    8. Relationships and environment over work and tasks or money

    The two most powerful influencing factors on your life are your relationships and the environment you work in. They can either drag you down or empower you, thus helping you achieve your goals. The more ambitious your goals are, the more empowering relationships you need, with less room for compromises.

    You can have ambitious goals and high expectations for life, but if you are not in an environment that supports you, you will never thrive. You will never achieve your goals without an adequate support system. You are more a product of the environment than you might think.

    The rule of an Agile and Lean life is to surround yourself with motivated individuals who have goals similar to yours. People you spend time with, including your spouse, are the most important decision in your life. Choose your environment very carefully. Much like your mindset should not be fixed, your environment should not be fixed either. You are the one who chooses your own environment.

    Make sure that the following environmental elements are supporting you in achieving your goals:

    • Market (chosen industry trends, occupation potential, structural changes, market size…)
    • Country (political, economic, social, technological, legal, environmental factors)
    • City (logistics, culture, fun, nature, food, education, kids…)
    • Office (possibility of working with no distractions, no need for a long commute…)
    • Home (quality of sleep, room for visualization of goals…)

    Look for environments with 5T: Talent, Technology, Tolerance, Transparency, Transcendence.

    Make sure that the following relationships support you in achieving your goals:

    • Spouse
    • Friends
    • Family
    • Acquaintances
    • Coworkers
    • Business partners
    • Other people in your life

    There are two important things regarding relationships that are a part of an Agile and Lean Life.

    • The basic foundation for good relationships is outstanding communication. You have to communicate honestly, frequently and deeply with people you want to have good relationships with. You need to learn how to be a good communicator. It’s an enabler for the Agile and Lean Life.
    • Coaches and mentors, because no one can succeed alone. You need other people who empower you and help you. One segment are people who surround you, and another are people whom you hire to help you or who you have mentoring exchanges with. In an Agile and Lean Life, you accelerate your progress with your personal mastermind group and coaches for different life areas.

    9. Continuously improve yourself and your environment

    You must never forget that there is always room for improvement, there is always a way to do it better. You should always look to improve yourself and grow. The foundation for an Agile and Lean Life is the growth mindset. You can always change yourself and by changing yourself, you can change your environment and the situations you are facing.

    Don’t be afraid of problems and challenges. Problems and challenges only present opportunities to learn and change. Don’t try to hide your mistakes. Expose them, talk about them and learn from them. But don’t make the same mistake twice. That is a big waste in life. Make sure you learn from mistakes the first time you make them.

    When making changes, knowledge and insights are your greatest assets. You can learn from your own past experiences and experiences of other people by reading, talking, watching, observing, listening etc. When using knowledge and insights of other people, go straight to the best knowledge and learn directly from the best people who achieved what you want to achieve. With the information overload, there is just too much crappy information and too many cheap copies. It’s better to read one really good book than 1000 average blog posts.

    To get the best out of life, you have to learn from the best or in other words learn from the best, forget the rest.

    Linear and rapid improvement

    You change yourself when you find a way to do something better. Self-improvement in your life can be either linear or rapid. When there is no more room for linear improvement, rapid improvement takes place, if the foundations are strong enough and if big enough motivation is present.

    You can only improve your current practice to a certain point. You can optimize your current behavioral patterns only to a certain level. Your current actions will only lead you to a specific level of success (it’s called a local maximum). You know you have reached a plateau when every new improvement experiment leads to an inferior performance.

    If you want to achieve more in that kind of situation, you have to do a dramatic (rapid) improvement. Painful situations and setbacks usually lead you to these kinds of more dramatic changes in life.

    The key questions to ask yourself when doing linear improvements:

    • What are my current values and behavioral patterns?
    • How can I make things faster or better?
    • How can I get the same result by using less resources (money, materials…)?
    • How can I make things simpler?
    • How are other people doing it more efficiently?

    The key questions to ask yourself when it’s time for a rapid improvement in your life:

    • What are my current values and behavioral patterns?
    • What is the best result that this kind of behavior can get me? Is it enough for me?
    • Why do I work like that? How should I work to achieve a quantum leap in productivity?
    • What is really holding me back from changing dramatically? Which values are holding me back?
    • How are other people doing it differently and being much more efficient than me?
    • What knowledge and skills am I lacking to do rapid improvement?
    • How and what would you work if you were totally free of your problems?

    You should also use the 5 Whys Technique when doing a specific linear or rapid improvement. It’s a technique where you ask yourself “why” five times, with the final goal of tackling the cause not the effect. Describe the situation you are facing. And then ask yourself five times: why?

    Question everything. There is always a way to do it better. Constantly push yourself to improve. Try new ideas. Never stop.

    There’s one more important thing for an Agile and Lean Life, regarding improvement and trying new things. It’s easy to be different. But it’s hard to be different and better. Different doesn’t always mean better. Try all the options, even the mainstream ones, and find the ones best suitable to you.

    10. Create value, be flexible and modest over having an ego

    In the Agile and Lean Lifestyle, your ego is the biggest obstacle on your path to a better and more successful life and personal growth. If you don’t believe that you can improve yourself and achieve your goals in a smarter and better way, you are driven by your ego. If you are driven by your ego, you are drawn towards exploitation and dominance. Both principles are short-term survival strategies, which are forbidden in the Agile and Lean Lifestyle.

    There are two options for how to act in life:

    1. You create, deliver and capture value, by serving and solving people’s problems (people pay you for solutions, skills, creativity etc.)
    2. You exploit, meaning that someone else has to create value for you (you take by fraud or force)

    There are two approaches for achieving social status in life:

    1. Prestige, meaning sharing expertise and knowing how to gain respect
    2. Dominance, which encompasses using force and fear over others

    The Agile and Lean Life is about creating value and achieving social status with prestige. You need to have a modest ego and trust yourself to live that way. You should never try to look superior in favor of learning something new and doing well. You must create value for people by using prestige.

    It is also very important that when you are creating value, you are market-centric not ego-centric. Markets always win, therefore you always have to count market structure and trends into your decisions (choosing a career, investing money etc.). You have to be flexible and not fixed in your assumptions about markets.

    The world will not change to be more to your liking. You have to be flexible and change to the point where you find common ground with markets, and then start making the world a better place.

    11. Life Accounting – measure everything

    On the one hand, the Agile and Lean life is all about creating, visualizing, testing and playing, but on the other, it’s life in spreadsheets. You have to very carefully and closely measure the progress you make in all areas of life.

    The most important thing is to avoid vanity metrics and the fake feeling of progress. If you are using olive oil, that doesn’t yet mean that you are living a healthy lifestyle. If you are driving a good car on a lease, that doesn’t mean that you are financially prospering. You want to be rich in life, not only look rich.

    There’s a simple reason behind the need for metrics. Numbers don’t lie and you can manage only what you measure. You should not talk about your progress in life at all, if you don’t have the metrics to show it.

    In the search mode, you should have sufficient insight and gather enough Intel and knowledge to set up basic metrics that need to be monitored. You should also know a few priority metrics and one metric you should focus on the most (the metric that matters). In the execution mode, the more experience you have, the more advanced and detailed metrics you can set and follow.

    12. Live life with love and respect

    The final foundation and the last principle of an Agile and Lean Life are respect and love. Respect yourself by believing in yourself. Respect other people you have chosen to be with or work with by empowering them and learning from them. Be humble and grateful for the relationships you have chosen in your life after the “cleaning” had been done. Lead, follow or just go away.

    Respect Mother Nature. Respect markets. Respect the global flow. Don’t expect them to change. You will have to change yourself first. You can change the world only after changing yourself. Never get cocky, never get full of yourself no matter how well are you doing.

    Besides respect, never forget about love, as it is the strongest force in the universe. The opposite of fear is not courage, but love and understanding. Courage is just a tool for managing fear. You cannot have positive and negative emotions at the same time. You cannot live a positive life with a negative mind. Life and happiness can’t occur where death and sorrow take place. Therefore do all things with love and respect. Love is the most powerful positive emotion in life.

    The moments you most remember in life are the moments filled with love and passion.

    It’s not about being happy at every single moment, but about doing things in a positive way for a positive cause. For yourself and for others. Do no evil. Be a good person. Create value. Share. However don’t expect that just because you’re a good person, life owes you something. You will still have to fight for a better career, a deeper relationship, a pay raise or anything else you want in life. Love doesn’t mean being soft and naïve.

    The final question at the end of this manifesto is how to start living an Agile and Lean Life. You simply start with your “life vision” – a list of everything you want to experience in your life. Continue now to the Agile and Lean Life productivity framework.

    Too long read for now? Download the PDF file!

    The Agile Lean Life Manifesto Banner


    Reference:

    • Liker, J. 2004. The Toyota Way: 14 Management Principles from Toyota. New York: McGraw-Hill.
    • Blank, S. 2013. The Four Steps to the Epiphany, Second Edition. Amazon Kindle Books.
    • Ries, E. 2011. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Publishing Group, Inc.
    • Cheng JT, 2013. Two ways to the top: evidence that dominance and prestige are distinct yet viable avenues to social rank and influence. J Pers Soc Psychol
    • Dweck, C. 2006. Mindset: The new Psychology of Success. Random House.
    • Agilemanifesto.org
  • Personas – Know what you want

    One thing in life is sure. The more exactly, accurately and the sooner you know what you want from life, the easier your will get it. Usually the most successful people in the world are the ones who know what they want to do in life from a very young age, and have the talent to really do it.

    The best programmers, athletes, businessmen and so on, they all know that they were born to excel at exactly one thing. Knowing what you want in life allows you to focus on that thing only. If you are lucky and the environment supports you to the point where you can invest 10,000 hours into your talent development, then you can become a real Outlier.

    I very well remember one sentence from the movie Limitless, where Bradly Cooper gets the special brain enhancement pills, becomes super smart and goes from rags to riches. When he takes the pill, only one magical thing happens – quoting him: “I wasn’t high, I wasn’t wired. Just clear. I knew what I needed to do and how to do it.”

    Well, that is the secret to a much better quality of life – be clear about what you want and make the strategy for how you will get it. You must know what you want as clearly as possible. You have to see the final outcome you want. Just saying to yourself “I want to be rich” or “I want to have a cute girl/boyfriend” is not enough. You have to be more specific. That is the rule for every aspect in your life. Even for relationships.

    And you don’t need any pills for that. Let’s look at a better technique for being more proactive at choosing your personal and professional relationships – personas.

    Personas in business

    In internet user-experience and marketing expertise, personas are used to represent different user types that might use the product in a similar way. Personas are fictional characters representing the ideal customer or a typical character for a user segment. They are hypothetical users. It is also a very popular method used in lean start-up marketing to help you focus your efforts. You try to imagine everyone who could potentially use your product (customer segments) and then you create fictional characters for either every segment or for the priority ones.

    In user experience, the purpose of defining personas is to more easily make decisions about product features, interaction, architecture and design of the website. A persona is nothing but a substitute for a target user. You create as realistic and reliable representation of the user segment as possible.

    When you are defining a typical persona for a selected customer segment, you are defining their goals, desires, behavioral patterns, buying triggers, limitations and other elements, such as demographics, biographics, geographic and psychographic attributes, and so on.

    Hubspot Personas
    Personas Example. Source: Hubspot

    The most frequently used parameters for defining personas are especially based on what they want to do, how they behave, what motivates them, how they think and what they want to accomplish.

    To be more exact: for every persona, you should define the elements listed below, if you have enough data to back them up. The list is meant to help you with ideas for defining personas in your personal life later on.

    • Fictional name, photo, representative quotes for a better notion of the potential user
    • Demographic and geographic features
    • Professional background, responsibilities and skills
    • Context or a narrative story
    • Behavioral patterns and key characteristics
    • Values, attitudes and beliefs
    • Environment
    • User goals, desires and expectations
      • Life goals
      • Product experience goals
      • End goal of using the product
    • User tasks, activities and workflow
    • Limitations and accessibility issues
    • Buying triggers
    • Needs and pain points
    • Use cases or specific usage pattern
    • Interaction, information, sensory, emotional aspects
    • Typical day in a life
    • Potential customer journey
    • Empathy map

    The biggest benefit of creating personas is personalizing abstract data and therefore better understanding different customer segments and their goals. You “materialize” your assumptions and much more clearly define who your potential customer could be.

    Creating personas helps the product development team to:

    1. focus on creating value,
    2. user experience experts to prevent common (design) pitfalls, thus avoiding “self-referential design” creation which means subconsciously projecting your own mental models on the product.
    3. With personas, you can more easily (3) evaluate product feature ideas, develop wireframes and site architecture, design the overall look,
    4. and of course copywriters can write a better (4) targeted copy.

    Here is a good presentation about personas:

    Before defining the persona, you should also do user research and gather as much data as possible about the selected segment. Data can be gathered by interviews, surveys, different testing methods (A/B), user observations, field studies, and so on. In reality, personas are only as good as the research behind them. The best research is usually based on ethnographic data – ethnography being the systematic study of people and culture. The purpose of research is to find what people do, what frustrates them and what gives them satisfaction. After conducting adequate research, you should be able to identify their behavioral patterns. One technique to do that is user mapping by behavioral variables.

    For every product, more personas are usually created, specific to every customer segment. But even the same customer segment can be represented with more than one persona, for example if there are gender specific roles and use cases. When you create a persona, you also try to imagine a typical day in the life of that persona and, of course, how and when they would use or buy your product.

    All information about the persona should lead to some decisions. In the next step, you can also make scenarios describing a persona trying to do a specific task in a specific environment or context. This is the so called scenario-based design.

    If you don’t have enough research information to create real personas, you can create provisional personas. They are not that detailed and are based on a few best guesses of their needs and characteristics. That is still better than having no personas.

    When creating your personas you can mark different assumptions as:

    • Validated hypothesis (what you already know, is confirmed)
    • To be tested hypothesis (what still needs to be tested)

    Without doing personas, you have the so called “elastic user”. An elastic user can be anyone and therefore no one. The consequence of an undefined user is usually unfocused design with too many features.

    Bad userinterface
    When having an elastic user and not knowing what a customer wants

    Personas tell stories, spark ideas and ignite action. They are the in-put information for marketing and selling activities (sales funnel, customer segmentation…).

    Using Personas in your personal life

    Let’s build a use case based on those two understandings – (1) the first one, that the clearer picture you have of what you want in life, the easier you will get it, and the second that (2) the user experience experts use personas as a tool for visualizing probable users of the product in order to make the best possible user experience.

    The idea behind using personas in personal life is very simple. Based on knowing yourself and your assumptions about yourself, you can make personas for people and organizations you want to interact with in your personal or professional life. Starting with the most important person in your life, your spouse. After making a persona for your spouse, you can also make a persona for your perfect boss, the company you would like to work for (there should be different name for that, since a company is not a person, but that is okay), friends and business partners.

    Benefits of creating personas
    Benefits of creating personas

    Having this kind of personas will help you attract or select only quality relationships and improve the current relationships you have.

    Well, at this point I know exactly what you’re thinking and I totally agree with you. How can this make sense, especially for your personal relationships, if …?

    Attraction isn’t a choice. You are simply attracted to someone before really knowing them. It’s true nonetheless… Maybe you cannot choose who you fall in love with, but you can definitely choose who you will stay in a relationship with and devote your life to. Choosing the right partner is probably the most important decision of your life. You don’t want to make the choice based only on your animal instinct.

    It goes the same for the company you (will) work for, as the second most important decision of your life. You are going to spend approximately one third of your life at the workplace. You don’t want to spend your life working only for those companies that first replied to your received CV or that give you the biggest paycheck. You want to work for the companies that make you feel good, with which you share the same values and where you can blossom.

    Personas can help you with that. Personas can help you move from lottery to strategy.

    With personas, you are more proactive and growth-oriented

    You have two options for how to interact with life. The first one is the reactive way and the second one is the proactive way. Being reactive means that you simply react to things that happen to you in your environment based on your (subconscious) behavioral patterns. You assume that your personal power is quite limited. You are how you were born to be and you live life that was given to you. That is also called a fixed mindset.

    In personal relationships, that means falling in love because of the “greater power”, usually physical attraction. You try to stay together with someone without thinking of how good you two fit together. But if there is no other fit except physical attraction (emotional, spiritual, intellectual, social attractions, sharing the same values…), relationships often become sour and there are many disappointments for both partners.

    In business life, being reactive means sending your CV to hundreds of companies and hoping that one of them will invite you to an interview. In the second step, you hope that at the interview, someone will recognize you as a fit for the company and hire you. In this kind of thinking, people usually don’t even know much about the company. They are only focused (reacting) on being invited to the interview.

    In both cases of reactive thinking, what usually happens is that business and personal relationships can very quickly become relationsh*ts. You expected more, you had the wrong assumptions, you find out that maybe there is no real fit after a big struggle. And remember:

    The hottest hell on Earth is when you are forced to work or live with people who have totally different values than you, with no common ground to build on.

    The solution is pretty simple. You have to know yourself better, you must know better what you want in life and you must be much more proactive. Steven Covey, author of the book Seven Habits of Highly Effective People defines proactivity as the act of taking charge of your life. Proactivity means being responsible for your life and taking actions to master it.

    One of the most fun and quick solutions for being more proactive is making a persona – of your perfect spouse, the company you would like to work for, and so on.

    Creating your own personas will help you:

    • Have better focus for who to meet and spend time with, in business as well as in private life
    • Know immediately which relationships you have to discard
    • Decrease the number of pitfalls in relationships (wrong expectations…)
    • Do a quick benchmark of how big the potential of the relationship is when you meet and interact with someone new
    • Be more honest in relationships and avoid many disappointments, like hoping that people will change
    • Quickly identify what you can learn from the other person and where the relationship needs to grow
    • “Market” yourself better, know what to look for and where
    Know what you want
    Be proactive. Go for what you want. Have a strategy , don’t play a lottery.

    In order to use personas in your personal life, for business and pleasure relationships, you should especially define (the brackets contain an example from business as well as personal life):

    • Basic demographics (age of potential partner, size of the company)
    • Must-have values and traits (intelligence, technological company)
    • Key characteristics (company culture, hobbies)
    • Deal breakers (smoking, industries not to work for)
    • Goals (building a family, becoming number one in the industry)
    • Other

    It may sound extremely dull, so let’s look at all the benefits of going from reactive to proactive behavior when creating personas in both cases.

    If you do a persona for your perfect spouse, you can:

    • Know yourself much better, and be more aware of what you want out of the personal relationship
    • Get new ideas for where and how to meet a potential spouse (hobbies, online dating…)
    • Make a better personal “sales pitch”
    • Evaluate the potential of the relationship really quickly (common goals…)
    • Know what the deal breakers for you are
    • Be honest about the potential, avoid hurting yourself and others (we can just be friends…)
    • Talk about what you like or dislike in other people and what the deal breakers are
    • See what you can work on in your personal relationship to make it even better
    • Identify common hobbies and start doing things together
    • Based on all the facts above, you can more easily “attract” someone that fits you better

    If you do a persona for the perfect company to work for, you can:

    • Know better where you would like to work (size of the company, culture…)
    • Prepare a list of companies you would like to work for
    • Do detailed research for your targeted companies (company goals, board members…)
    • Better customize your CV and personal presentations
    • Think of ideas for selling yourself to the companies, bypassing traditional approaches such as sending a CV and hoping they will invite you for an interview
    • Write down numerous ideas for how you can add value to the company
    • Develop new skills you know the companies you are targeting are looking for
    • Monitor all new information about the targeted companies via Google Alerts and so on

    As mentioned before, you can do the same for other relationships in your life (friends, boss, business partners…).

    The more experience you have in life and the more often you reflect on your past choices the more clear picture you should have what you want in your life. Thus more persona assumptions should be marked as validated, not to be tested.

    There is no perfect match in life

    Of course even if you do make your perfect personas, you will never find a perfect match. If there were a perfect match for you, then there would be no room for growth and learning. And life would be very boring without any challenges. But you can definitely find a close fit to your likings.

    There is no straight lines in nature or life.
    There is no straight lines in nature or life.

    On the other hand, you also shouldn’t fear that there is no close fit for you. There are more than 3 billion people of the opposite sex living in this world, and we have more than 100 million companies. Statistically, it is very probable that you can find your fit, a place or a person where you feel extremely good and you can blossom.

    The only thing holding you back is not knowing what you want, a lack of strategy, and fear. Life is too short and too precious for that kind of nonsense.

    And last but not least: personas should be dynamic. Your preferences and values do change throughout life and therefore your personas can become outdated. The expiration date of your personas usually depends on how fast you grow in life and how fast people in your life grow with you.

    Thus you should regularly update your personas. A good compass for when to do it is when you feel that it’s time for a change in life, when you want something new or you are very frustrated with current relationships. Extremely good times or extremely bad times usually accelerate even more relationship transitions and are real relationships tests.

    The more you want to experience in life, the more you change and grow, the faster your environment is changing, including people you are spending your time with. Thus you will have to update your personas more often. But it doesn’t take long. It’s just a short exercise to clear your mind, define what you want and focus yourself.

    Your ideal self-persona

    There are some relationships in your life that you cannot choose by yourself – especially your kids, your mother and your father. Making a persona for them should be done from a different perspective. You should move from what kind of relationships you want in life to how you can help them and empower them to become what they really want.

    You can do the same for yourself. If you don’t like spreadsheets and the personal Kaizen table (a list of personal improvements you have to make), you can make a persona of your ideal self. In psychology, the self-discrepancy theory talks about how everyone has an ideal self and that is what usually motivates you to change, improve and achieve more. Having a clear picture of your ideal self will definitely help you focus, set the right priorities and grow faster.

    For your Ideal self-persona you can make a mind map, a list, a Pinterest board or a notebook with pictures, quotes and attributes for the direction you wish to grow in. You can expand the context of what kind of person you would like to become, what kind of skills you would like to develop, what you would like to have, in what environment you would wish to create and so on.

    Homework

    The first three steps you can make for creating Personas as a technique to help you know better what you want in life is concretizing and visualizing:

    1. the ideal spouse you would like to have in life and,
    2. the ideal company you would like to work for (or what kind of business would you like to have) and of course,
    3. you should make a Persona for your ideal self (if you don’t already have your Kaizen list).
    Practical examples

    My example

    Here are two examples from my life as guidance to help you with the whole process. I have used the mind-mapping technique in order to create Personas.

    Company Persona Me Example

    Below you can download two files, one for my ideal spouse and one for my ideal company.

    [sociallocker]

    Persona of my ideal spouse

    Persona of my ideal company

    In user experience, personas should often tell stories, which means you can make a life or relationship story instead of a mind map or list. Be creative and use the tools in a way that inspires you the most.

    [/sociallocker]

    Enjoy playing and creating your personas!

  • Fit

    The magical word in lean start-up entrepreneurship is product/market fit. When starting a new company, you may have the most competent people, the best management in the world, enough capital, the best business plan, the right market trend etc., but if you don’t have the product/market fit, none of the things listed above can really help you.

    Product/market fit means that you have the right product for the right market. It means that you are solving a problem that people are willing to pay for, or that you are satisfying a certain segment of customers with a very specific need. All this in a way that’s different to the competition. It means that you have good knowledge of the market needs and are flexible enough that when it comes to your business idea, you can adjust it according to the customer’s demands.

    As an entrepreneur you know very well when the product/market fit is achieved in the phase of development of your business idea. Namely, it’s when you stop needing to ask yourself whether you have a product/market fit. On the right market, customers themselves are the ones to help you find the right solution. When you are facing all other problems except for a lack of inquiries, you have found the right product/market fit.

    Find your personal fit

    Personal life is no different. In my younger years, I visited a fortune-teller as a joke, and asked if I’m dating the true love of my life. She had answered that if the love were true, I would know and wouldn’t be asking her that. Of course, this is an extreme example, since life isn’t entirely black and white, but it’s not that far off from the truth either. When you find the right fit for you, you don’t need to question yourself about meaning anymore (“Is this the one?”).

    Practical examples

    A prerequisite for a successful partnership is simply a partner/partner fit. It starts with a physical fit, just being unable to keep your hands off each other (and having extraordinary sex). It continues with an emotional, intellectual, spiritual one; that is to say, with conversations and tenderness late into the night. Well, it can also be the other way around or in any other order (physical, emotional, intellectual, and spiritual matching). Then it of course further continues with joint activities, sharing views on life, family goals, organizing household chores…

    You can wish for a relationship to succeed as much as you’d like, you can try to “fix” stuff, but if two people don’t belong to/with each other, there are no basic foundations for building a successful relationship.

    Same goes for work. You can work for one of the most respected companies in the world, are the best in your field, get paid well and enjoy many benefits, but if you don’t fit into the organization (in the company’s culture), you will be miserable and won’t feel good deep down inside. No matter how strongly you are trying to convince yourself otherwise.

    You want to get rich? Find a cash flow that’s most suitable to your character and competences. This can be entrepreneurship, the stock market, network marketing, show business, sports… When you find the right cash flow fit and combine it with hard work, focus, new ideas and perseverance, then success happens.

    Being physically fit is also incredibly important for the quality of your life and your potential. If you want to have more energy, enjoy the best sex of your life, feel well, have the ability to withstand more stress and pressure, be more attractive, feel better in your skin, you have to be fit. You have to find a sport that’s perfect for you.

    Feeling good
    You feel good and happy when you find your perfect fit.

    Same goes for all other areas of your life. The prerequisite for being successful, no matter the field, is finding your own fit. Values (what you find important) are those that determine whether you fit with something or not. When you find the right fit, passion awakens in you. You find yourself in something. You know that you can be successful in this. You see potential.

    You can easily hear something about a person who had found their fit. They were the right person at the right place at the right time. They were born to be a salesman. They’re really good at math. They hold the crowd’s attention with their sexuality and voice. They’re an excellent politician. They wield the racket extremely well. If only I knew how to do that…

    Searching and trying is what causes you to fit with something. Once again: searching and trying (in start-up lingo we know the so called “search phase” or “the search mode”).

    This brings about a lot of situations in which you don’t feel fit and have to go away – from people, organizations and situations. You have to admit a small failures to yourself over and over again. And each time you have to move on, it means pain. But this is only a step towards success; a step to the right fit. Finding your fit is a process. The cure for that kind of pain is appreciation – appreciation for having been able to try something and realize it’s not right for you.

    One more important thing. The saying to fit in is mostly said with a negative connotation. Because it primarily concerns situations in which you are trying to be a part of a group, but wherein you still have your own values, inconsistent with those of the group. Think about the stereotypical situation of a high school girl trying to fit in with cheerleaders club and she is unhappy until she finds where she really belongs; and that is usually not the cheerleaders club.

    When you think of fit in as negative (“I am really trying to fit in”), you aren’t honest with yourself what you really want in life and there will be no light at the end of the tunnel, meaning you will feel worse and worse over time among this specific group of people. In that case you definitely hadn’t found your fit. But when you feel extremely good saying it loud and clear, that you have found your fit, you are on the right track.

    You have to search for it

    Things used to be more or less obligatory, commanded – by the country, parents, the local church and whoever else (your environment). A larger part of our destiny had been defined, no matter the fit level. Once, it was expected from you to suffer, even though you weren’t fit for something. You simply didn’t have many options.

    “The non-believer who will go to hell” – in case of being more interested in a different religion than your local community. “The betrayer of the country and the nation” – if you moved to a different country liking it much more than the country where you were born. “The unreliable individual who changes jobs without a reason” – if you simply didn’t want to do the same job as your parents or didn’t feel good in a series of companies. “The neighbor who got divorced” – my parents got divorced in the 80s and it was perceived as a very negative event. But in reality if they didn’t they would probably kill each other. And so on. I am exaggerating of course, but just to make a point.

    Today, it’s clear that it’s not right for you to suffer. The other side (partner, company, country…) is suffering as well if you are suffering. The whole world is suffering. There is no combination for a positive result.

    Let me give you an example. If you work for a company where you don’t fit in, what will happen? You won’t be motivated to work hard, you will be talking negative about the company to your colleagues and other people, and you won’t like and encourage coworkers, you will hate your boss and so on. The company will be suffering as well as you. It’s a clear lose – lose situation that doesn’t make any sense.

    Today, in the world of many options, you yourself is often the only reason for suffering the non-fit. Your character. Your decisions. Your lack of adaptability. Your stubbornness. Your fears. Your infatuation with the fact that the world should change right where you are standing, instead of you finding those parts that fit you best.

    When you find your fit, this doesn’t mean that all your problems are solved. Finding your fit isn’t a miracle solution. Far from it. It only means that you have found something that holds true potential. You find something you can build upon and look forward to it. It is then that you pass on from searching to hard work.

    There’s also never a one true fit, regardless of all Hollywood movies and the promised shortcuts that appeal to our laziness. There are always parts where frictions exists, and that’s good. These small bumps that don’t fit are an opportunity for growth.

    But if you are somewhere where you totally don’t fit in, this is slowly killing you inside, until you become a zombie and kill your own dreams, ambitions, motivations, energy, and potential inside you. Then you are in a situation when you die before you are actually dead. You become bitter, tired and search for a way out. And that’s something you don’t want, trust me.

    Search for your perfect fit
    Search and you will find. Conquer your fears.

    This is why life has equipped you with a compass that shows you whether you are on the right path. Life gave you a sensor that tells you whether you fit in and you have only to work hard to reach your goals, or whether there is no fit and you will remain miserable and dissatisfied no matter how much you try, regardless of all your moves; if you don’t invest your energy into finding the better fit of course.

    The compass is your feelings. Positive feelings mean that you are going in the right direction, regardless of the difficulty of the challenges, the amount of demanded input, the obstacles in front of you and possible failures. Negative feelings, such as sadness, depression, apathy, unhappiness, ignorance, lack of motivation, all show you that you aren’t in the right place. Behavioral patterns such as procrastination, indecisiveness etc. also indicate the same.

    Fear shows that you have to face something in life, envy shows what you potentially want and where you potentially fit in, and anger can either show that you aren’t in the right place, aren’t doing what you want (anger at yourself), or that you have to try harder and find a new path (anger at others). If you listen to your heart and carefully observe your feelings, you know. The best way to observe your feelings is with the happiness chart.

    Be proactive and find your fit

    When you come to a point in your life where you realize all this, you are often already caught, stuck to certain parts, people and situations that don’t belong in your life.

    The only employer who answered your request for work. The first partner you fell in love with or the first one who talked to you. The industry in which you have landed completely by accident. The first investor who offered you money for your business opportunity.

    But the first options are rarely the right ones. The idea of love at first sight is a shortcut that appeals to human laziness, fear, comfort zone, and robs you of dignity to try for something better. You also want different things throughout your lifetime, thus no fit lasts forever. Every time you are dishonest with yourself or choose the easier path, negative feelings are waiting for you. Separation is never easy, but it is sometimes necessary and part of life.

    You only have four options in a non-fit situations.

    1. The first and the hardest one is nirvana. The state in which all wishes and self-awareness disappear. You love everything the way it is, and feel perfect. But so far, 150 billion people have lived on our planet and only a handful reached nirvana. Maybe two, three. Good luck. Although the Zen mindset can help you a lot in everyday life.
    2. The second option is reactive behavior – staying where you are and suffering. You can decide to die before actually being dead, and resign to living like zombies; settle for what “you are given”, for what happened to you. But at the same time, point fingers at life and everyone else, saying how they are at fault for your misfortune because they aren’t the very thing that you want them to be.
    3. The third option is as popular as the second one. You naively hope that other people will change. You hope that the boss will be nicer. You hope that your partner will be more attentive to you and stop cheating, and that this weird period of theirs will end. You hope that your parents will understand you better. You hope that you will spontaneously find yourself in a better situation; because you deserve it, since you have such a good heart.

    And yet. People don’t change. An organization’s values don’t change. Countries don’t change. The world doesn’t change. Situations don’t change by themselves. It’s ironic that the only constant of the world are changes, but in its essence, everything stays exactly the same. Only the mask is different. We advance, but we don’t change. People don’t like real authentic change.

    It’s true that we all are equipped with more and more knowledge. It is true that we try to tame the human nature into an increasingly more positive direction, with laws, transparency etc. It’s true that we have more and more advanced methods of communication, living, transport etc. But the foundations of humanity remain the same.

    Let’s look at example. What used to be smoke turned to a letter, then IRC, then Messenger, is today Facebook and will be something else tomorrow. But in fact, all of these cases are actually ways of communication, only increasingly better and more efficient. Same goes for an individual’s character, which mostly stays the same in its essence. Rarely do individuals realize that they have to change something with themselves.

    Just really think deeply of what it takes for someone to change. Usually a life or death experience. Maybe prison. Managers needs years of work and inhuman efforts to just slightly change the values of an organization. In countries, use of force, implementation of new laws or even a war are necessary for changes or new patterns of behavior. Internet has shown the biggest technological progress in the history of mankind. Millions of people contributed to its development, and yet more than 30 years were needed for it to reach the level it is at now.

    If you are hoping that someone will change soon, and will be more to your liking – good luck with that. If you live with the conviction that you will change someone by nagging, badgering, whining, binding, fretting, dominating, and simultaneously achieve a positive relationship result, you are very wrong. It’s much more likely that people will push you away or start hating you. So you make even a step further away from the right or better fit.

    4. The best and most sensible option is proactivity – finding a better fit. Sadly, or luckily, the case remains that the younger you are, the less locked into your life, the easier it is. It is also true that the more financial, intellectual, psychological, sexual and any other capital you have, the easier it is.

    But regardless of everything, you always have a choice, you can always make a decision, there is always a move you can make to find things and people in your life that are a better fit.

    Courage is needed for this. Willingness to face small failures. Readiness to survive disappointments. Preparedness for a broken heart. Again and again. You have to be willing to sail away from your comfort zone into the ocean of possibilities and opportunities. You have to be prepared for the adventure of life. Seek and you shall find. Where there is a strong enough will, there is always a way.

    Practical examples

    Your personal values aren’t (any longer) consistent with those of your partner, company you are working for, or your country. The voice inside you is telling you that this isn’t it. You experience negative emotions when you think of doing the same thing you are doing today, or being in the same situation in ten years. There is no interest for development by the other party.

    You have four options, as described previously:

    • Meditate away (change your view of the world and yourself)
    • Suffer (and point fingers)
    • Hope for others to change (suffer and prepare for a big disappointment)
    • Try to change others by nagging and fretting (double the disappointment above)
    • Find a better fit and distance yourself where that isn’t possible

    But when you are making big changes like that do them as fair as possible for all the parties. Nevertheless if something isn’t your fit, pivot!

    What if there is no fit for me?

    At the end one more question appears: what if there is no right fit for me? Oh well. The world has about 3.5 billion people of the opposite gender, millions of organizations that are employing, dozens of religions, sports, subcultures, industries, diets, possibilities for income etc. The only obstacle preventing you from finding the right fit for yourself is usually only laziness, fear, comfort zone, a lack of resources at a given moment, and other similar reasons.

    Have faith
    Yes, there is fit for you too! On all areas of your life.

    Basically you transfer the power (and decisions) from your hands into those of a higher power, the country, parents, boss or whoever else there might be. You put yourself in the position of a helpless victim. Don’t do that, keep all your personal power.

    Experience the wide variety of options

    Don’t hope for others to change. Don’t hope that the world will change to be more to your liking just because of your ego. Don’t suffer deep down inside, and don’t blame others for situations that don’t meet your standards. You have decided for this yourself. A big exception are children in dysfunctional families, people living in poverty, and people who suffered from accidents. In these cases, the task for all of us is to give opportunities and options; offer support to all those who find themselves in such a situation and don’t have the possibility of choice.

    In short, for everyone else – gather courage and embark on an adventure. Systematically, gradually, without compromise. Find a better fit in all areas of life. And then build an even better one.

    Build something you will admire and be proud of. But in the meantime, prepare for searching, trying and of course, a disappointment here and there. Maybe even a lot of disappointments. Nevertheless, this is the only path to the dream partner, dream job, the perfect environment and fulfilment in life.

    Look at the world as an infinite varied palette of possibilities; as a park or a playing field where all of us can connect, create, contribute, learn, experience, meet, change. Especially with those people who have similar values, with those people who share your vision, who are prepared to grow and try new things.

    Fit in is paradise and non-fit is hell on Earth.

    First fit in. Then stand out.

    Finally, you find yourself wondering whether it is not more sensible to stand out than to try to belong with a group. It’s absolutely not right to try to conform to a group. As said before, you have to find something that’s close to you and then build on it. By adding value, you essentially have to stand out, create something new.

    It used to be that an individual was simply able to step away from “average” by being different from something that was commanded or expected. Today, no things are specifically expected or commanded like that. Today, the developed world already has diversity.

    Today you stand out by piecing your life together completely individually, like a puzzle, from all that fits best for you. And on top of that, you add value with your innovativeness, unique outlook and hard work.

    Homework

    Here is a homework you should do. Analyze if you have found your fit on the all areas of life listed below. As we mentioned in the beginning, you can always feel when fit isn’t happening on a certain area of your life.

    1. Your environment – country, city, home, office etc.
    2. Your diet
    3. The sports you do
    4. Your spouse
    5. Your friends
    6. Your coworkers
    7. Your career
    8. The way you earn money
    9. Your investments
    10. Your competences
    11. Things you do to enjoy life
    12. Your religion or spirituality
    13. Technology you use
    14. Other areas important to you

    First fit in. Then stand out.